# The Good Listening To Show with Mike Coulter

Page: https://stenobird.com/podcast/brushwood-media-network-6565517/the-good-listening-to-show-with-mike-coulter
Text version: https://stenobird.com/podcast/brushwood-media-network-6565517/the-good-listening-to-show-with-mike-coulter.md
Podcast: [Brushwood Media Network](https://stenobird.com/podcast/brushwood-media-network-6565517)
Published: 2026-05-13T03:07:21+00:00
Episode link: https://www.brushwoodmedianetwork.com
Audio file: https://downloads.pod.co/3187de09-6b5e-4bb8-85ec-54db8b778666/2b5e9385-df4c-4a0f-a375-2639cd3c2884.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/brushwood-media-network-6565517/episodes/the-good-listening-to-show-with-mike-coulter
Duration seconds: 4449

## Resource

You can hear a whole philosophy of change hidden inside one simple move: Put the bike where you can see it. That is the kind of practical, human behavior design we get into with Mike Coulter, a lifelong Creative who’s worked across advertising, helped shape projects at the DO Lectures, and now teaches tools for building 'Tiny Habits' that actually stick. We start with the stories that made Mike: Growing up in Yorkshire, learning his dad’s rule for a good job, cutting his teeth at a local newspaper, then spotting the world of advertising and chasing it hard. Along the way we talk about the craft behind great creative work, why the best ideas often arrive away from the desk, and how places like Cornwall’s Camel Trail and the Atlantic can become thinking environments that support focus, calm, and better decisions. Then we go deep on BJ Fogg, Stanford, the Tiny Habits Method, and what changed for Mike when he stopped trying to “motivate himself” and started making behaviors easier to do. We explore behavior matching, prompts, ability, and the ethics of influence, plus why so many products win by serving people who already want the outcome. If you care about habit formation, productivity, mental health, marketing psychology, or simply building a healthier routine without burnout, you’ll leave with clear takeaways you can test immediately. Find more of Mike’s work at https://www.habitualise.com, and if you enjoy the conversation, subscribe, share it with a friend, and leave a review so more people can find the show. What’s the tiniest habit you’re willing to start today? Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands'…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/brushwood-media-network-6565517/episodes/the-good-listening-to-show-with-mike-coulter/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/brushwood-media-network-6565517/the-good-listening-to-show-with-mike-coulter.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.