# Adam Buxton: The Godfather of British Podcasting & ‘King of the Jingle!’ On Grief, Creativity, the Calm of Audio - and introducing 'Click Bait Wally'!

Page: https://stenobird.com/podcast/brushwood-media-network-6565517/adam-buxton-the-godfather-of-british-podcasting-king-of-the-jingle-on-grief-creativity-the-calm-of-audio-and-introducing-click-bait-wally
Text version: https://stenobird.com/podcast/brushwood-media-network-6565517/adam-buxton-the-godfather-of-british-podcasting-king-of-the-jingle-on-grief-creativity-the-calm-of-audio-and-introducing-click-bait-wally.md
Podcast: [Brushwood Media Network](https://stenobird.com/podcast/brushwood-media-network-6565517)
Published: 2026-07-22T01:55:43+00:00
Episode link: https://www.brushwoodmedianetwork.com
Audio file: https://downloads.pod.co/3187de09-6b5e-4bb8-85ec-54db8b778666/5d55221f-ecbf-4814-92ca-2aef371fe4c1.mp3
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Duration seconds: 5142

## Resource

The conversation opens with a tender contradiction: how do you keep the best of your childish self while learning to say goodbye to what no longer fits? Adam Buxton joins us to trace that thread from DIY TV to Decca, from late-night Channel 4 oddities to the calming crunch of Norfolk gravel under foot. We talk about his second memoir, I Love You Bye, the bomb-blast of losing parents, and the quieter grief of habits shed. He’s frank about the relief of leaving social media and the lingering “voice” it left behind, and he gives that voice a name you’ll remember: Clickbait Wally. We get into why he fiercely protects audio-only conversations. Cameras change how people speak; microphones invite candour and curiosity. That belief shaped The Adam Buxton Podcast intros, the walks with Rosie, and a style of interview that feels like meeting someone at a party and gently falling in love with their mind. We map the influences—Mark Maron, Monty Python, Channel 4’s late-night culture buffet—and share why good documentaries (Turn Every Page, Thank You Very Much) can rewire the way you see power, craft, and comedy. Then the craft reveals its joy. Adam lights up about jingles and the small alchemy of turning ads into songs, where silliness meets precision. Those sketches evolved into Buckle Up on Decca and a live show that lets him fire samples, sing about unabsorbent tea towels, and savour the old dream of being in a band. There’s practical wisdom too: patience is genius; a soft answer turneth away wrath; join a band even if it’s terrible; keep going. Legacy, for him, isn’t a monument. It’s a folder of favourite work, an honest archive his children can open when they need a reminder that curiosity and kindness still count. If you enjoy smart, human conversations about creativity, los…

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