# Craig Lester & Tim Parent of ag news startup Rural Roots Canada Page: https://stenobird.com/podcast/broadcast-dialogue-the-podcast-220006/craig-lester-tim-parent-of-ag-news-startup-rural-roots-canada Text version: https://stenobird.com/podcast/broadcast-dialogue-the-podcast-220006/craig-lester-tim-parent-of-ag-news-startup-rural-roots-canada.md Podcast: [Broadcast Dialogue - The Podcast](https://stenobird.com/podcast/broadcast-dialogue-the-podcast-220006) Published: 2026-06-25T05:00:00+00:00 Episode link: https://art19.com/shows/broadcast-dialogue/episodes/fcda4e98-40f4-4f8b-a7b8-5277b6e77119 Audio file: https://dts.podtrac.com/redirect.mp3/p.podderapp.com/8355482824/rss.art19.com/episodes/fcda4e98-40f4-4f8b-a7b8-5277b6e77119.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/broadcast-dialogue-the-podcast-220006/episodes/craig-lester-tim-parent-of-ag-news-startup-rural-roots-canada Duration seconds: 2532 ## Resource   Radio news veteran Craig Lester bet on himself in 2022, leaving his full-time job at Calgary's 660 News Radio to pursue his passion for agriculture media.    Rural Roots Canada now reaches radio stations across Alberta and B.C. with both weather and daily features, in addition to providing communications support to the industry.   Lester and Tim Parent join Broadcast Dialogue - The Podcast to talk about the startup, the importance of authenticity in storytelling, and they share their advice to other journalists thinking about going out on their own. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info . ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/broadcast-dialogue-the-podcast-220006/episodes/craig-lester-tim-parent-of-ag-news-startup-rural-roots-canada/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/broadcast-dialogue-the-podcast-220006/craig-lester-tim-parent-of-ag-news-startup-rural-roots-canada.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.