# How Samantha Kriesel Built a Successful Cleaning Company from the Ground Up

Page: https://stenobird.com/podcast/brews-cruise-podcast-6738125/how-samantha-kriesel-built-a-successful-cleaning-company-from-the-ground-up
Text version: https://stenobird.com/podcast/brews-cruise-podcast-6738125/how-samantha-kriesel-built-a-successful-cleaning-company-from-the-ground-up.md
Podcast: [Brews & Cruise Podcast](https://stenobird.com/podcast/brews-cruise-podcast-6738125)
Published: 2026-06-22T11:00:00+00:00
Episode link: https://rss.com/podcasts/brewsandcruise/2933510
Audio file: https://content.rss.com/episodes/242592/2933510/brewsandcruise/2026_06_22_04_48_53_9bb93a2a-ae58-4dde-9db0-18cccbd8c812.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brews-cruise-podcast-6738125/episodes/how-samantha-kriesel-built-a-successful-cleaning-company-from-the-ground-up
Duration seconds: 4264

## Resource

Samantha Kriesel , owner of Maid You Look Cleaning Co. , joins the Brews & Cruise Podcast to share how she built a successful cleaning company, the realities of entrepreneurship, leadership, branding, and growing a small business in the La Crosse and Winona areas. From growing up on her grandparents' farm to watching her father build his own business, Samantha explains how hard work, perseverance, and community relationships helped shape her entrepreneurial journey. We also dive into what people don't realize about owning a cleaning company, hiring and leading a team, creating a luxury client experience, expanding into new markets, and some hilarious stories from the job—including one involving a dead chicken and a mailbox. In this episode you'll learn: • How Maid You Look Cleaning Co. got started • The mindset needed to build a successful small business • Leadership and hiring strategies • Branding and social media tips • The truth about running a service-based business • Expanding into Winona, Trempealeau, and Buffalo County • Funny behind-the-scenes cleaning stories • Advice for aspiring entrepreneurs 👍 If you enjoy conversations about entrepreneurship, small business, leadership, and local success stories, be sure to Like , Subscribe , and turn on notifications so you never miss an episode of the Brews & Cruise Podcast.

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## Transcript

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