# Q1 Craft Scans, Platform Proliferation, BrewDog's Identity Crisis – and What's a Daycap?

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Text version: https://stenobird.com/podcast/brewbound-podcast-72443/q1-craft-scans-platform-proliferation-brewdog-s-identity-crisis-and-what-s-a-daycap.md
Podcast: [Brewbound Podcast](https://stenobird.com/podcast/brewbound-podcast-72443)
Published: 2026-04-08T19:51:51+00:00
Episode link: https://brewbound.libsyn.com/q1-craft-scans-platform-proliferation-brewdogs-identity-crisis-and-whats-a-daycap
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/brewbound/2026-04-08-Brewbound-272-Final-ver1.mp3?dest-id=794733
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Duration seconds: 2005

## Resource

How did craft close out Q1 in scans? In this episode, the Brewbound team convenes to discuss the early read on trends in off-premise retailers with the first three months of 2026 in the books. The conversation shifts to the latest platform builders, as Oklahoma City's Coop Ale Works and Dallas' Four Corners Brewing have created the Frontier Beverage Collective. Meanwhile, Abita Brewing Company is rechristening itself as the Abita Beverage Group, targeting 170,000 barrels this year, and potential mergers and acquisitions. Then the focus turns to new BrewDog owner Tilray Brands' Q3 earnings report and future plans with the Scottish craft beer brand in the fold. Justin, Jess and Zoe discuss BrewDog's identity without its "punk" ethos, which now includes a residency in the Hamptons. The show wraps with a conversation about the "Daycap," following a Business Insider story on bev-alc brands targeting daytime occasions via some creative marketing to younger LDA consumers. Is this really a thing with Gen Z?

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## Transcript

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