# How pFriem Family Brewers and New Trail Win the Home Games

Page: https://stenobird.com/podcast/brewbound-podcast-72443/how-pfriem-family-brewers-and-new-trail-win-the-home-games
Text version: https://stenobird.com/podcast/brewbound-podcast-72443/how-pfriem-family-brewers-and-new-trail-win-the-home-games.md
Podcast: [Brewbound Podcast](https://stenobird.com/podcast/brewbound-podcast-72443)
Published: 2026-01-21T22:10:15+00:00
Episode link: https://brewbound.libsyn.com/how-pfriem-family-brewers-and-new-trail-win-the-home-games
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/brewbound/2026-01-21-Brewbound-261-Final-ver1.mp3?dest-id=794733
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JSON: https://stenobird.com/v1/public/podcasts/brewbound-podcast-72443/episodes/how-pfriem-family-brewers-and-new-trail-win-the-home-games
Duration seconds: 3084

## Resource

How can a craft brewer expect to win away games if they're not winning at home? That's the sports analogy pFriem Family Brewers co-founder and CEO Rudy Kellner used to describe the Hood River, Oregon-based brewery's strategy when it comes to expanding its distribution footprint. This week's Brewbound Podcast highlights a stage conversation from Brewbound Live featuring Kellner and New Trail Brewing (Williamsport, PA) COO and partner Mike LaRosa. Both breweries have secured impressive volume growth within footprints that don't stretch far beyond their neighboring states. Before the featured conversation, Justin – freshly returned from parental leave – and Jess discuss recent headlines, including the return of Dos Equis' Most Interesting Man in the World, and whether or not nostalgia can bring in new beer drinkers.

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## Transcript

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