# From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

Page: https://stenobird.com/podcast/brewbound-podcast-72443/from-beer-to-better-for-you-how-octopi-brewing-is-adapting-to-a-shifting-beverage-industry
Text version: https://stenobird.com/podcast/brewbound-podcast-72443/from-beer-to-better-for-you-how-octopi-brewing-is-adapting-to-a-shifting-beverage-industry.md
Podcast: [Brewbound Podcast](https://stenobird.com/podcast/brewbound-podcast-72443)
Published: 2026-05-04T04:00:00+00:00
Episode link: https://brewbound.libsyn.com/reinventing-home-brewing-how-pinter-is-bringing-draft-beer-home-1
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/brewbound/2026-04-29-Octopi-Native-ver1.mp3?dest-id=794733
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/brewbound-podcast-72443/episodes/from-beer-to-better-for-you-how-octopi-brewing-is-adapting-to-a-shifting-beverage-industry
Duration seconds: 567

## Resource

In this Brewbound Podcast Interview , Justin Kendall sits down with Mitch Wedemeier, Director of Planning at Octopi Brewing, live from the Brew Expo floor at the Craft Brewers Conference. Now just over two years into its acquisition by Asahi (January 2024), Octopi has refined its strategic vision under the leadership of Paul Verdu. The company is pursuing two parallel paths: continuing as a best-in-class mid-range co-packer while also growing the Asahi Super Dry brand in the U.S. market. Mitch shares that Octopi's co-packing business is currently a 50/50 split between alcoholic and non-alcoholic beverages, with strong demand for non-alcoholic beer (using their award-winning membrane filtration process) and rapidly growing categories like healthy sodas, prebiotics, protein sodas, and mocktails. On the format side, he's seeing real momentum in 19.2 oz single-serve cans, variety packs, and the emerging 7.5 oz "mini" can format, which Octopi is adding to its line by mid-summer. Rather than chasing volume with dozens of clients, the team is focused on partnering with 10–20 brands in the ~15,000-barrel range that have meaningful growth potential. CPG founders interested in co-packing with Octopi can visit AsahiBeerUSA.com and connect directly with Mitch through the contract manufacturing section.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/brewbound-podcast-72443/episodes/from-beer-to-better-for-you-how-octopi-brewing-is-adapting-to-a-shifting-beverage-industry/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/brewbound-podcast-72443/from-beer-to-better-for-you-how-octopi-brewing-is-adapting-to-a-shifting-beverage-industry.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.