# CBC Week + a Blockbuster Brewery Deal

Page: https://stenobird.com/podcast/brewbound-podcast-72443/cbc-week-a-blockbuster-brewery-deal
Text version: https://stenobird.com/podcast/brewbound-podcast-72443/cbc-week-a-blockbuster-brewery-deal.md
Podcast: [Brewbound Podcast](https://stenobird.com/podcast/brewbound-podcast-72443)
Published: 2026-04-21T22:16:49+00:00
Episode link: https://brewbound.libsyn.com/cbc-week-a-blockbuster-brewery-deal
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/brewbound/2026-04-21-BrewboundPodcast-CBC-ver2.mp3?dest-id=794733
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JSON: https://stenobird.com/v1/public/podcasts/brewbound-podcast-72443/episodes/cbc-week-a-blockbuster-brewery-deal
Duration seconds: 1410

## Resource

The Brewers Association's Craft Brewers Conference (CBC) rolled into Philadelphia this week – and so did the Brewbound Podcast On Location Studio. In this episode of the Brewbound Podcast, the team shares their early reads on a week in which the vibes seem high compared to previous years. Zoe recaps the opening keynote speech by Unreasonable Hospitality author and former restaurateur Will Guidara, including his hyper-experiential approach to customer service and what a "dream weaver" is and whether you should be concerned that your server is eavesdropping on you. But first, Justin provides details on Firestone Walker and Duvel USA striking an agreement to acquire the Stone Brewing brand and four California taprooms from Sapporo USA – just under four years after the Japanese brewing giant acquired the San Diego craft brewery. Justin, Jess and Zoe dig into what the deal means for craft market share in California, how the combined company plans to approach distribution and which taprooms are on the move, as well as what this means for Sapporo in the U.S. and what happens with the Escondido production brewery. The trio also share takeaways from Brewbound's party at Love City Brewing.

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## Transcript

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