# Message Like Mamdani – Lessons for Business from New York’s Mayor-Elect

Page: https://stenobird.com/podcast/brenda-you-re-on-mute-the-podcast-7496522/message-like-mamdani-lessons-for-business-from-new-york-s-mayor-elect
Text version: https://stenobird.com/podcast/brenda-you-re-on-mute-the-podcast-7496522/message-like-mamdani-lessons-for-business-from-new-york-s-mayor-elect.md
Podcast: [Brenda You’re on Mute - The Podcast](https://stenobird.com/podcast/brenda-you-re-on-mute-the-podcast-7496522)
Published: 2025-12-15T11:37:05+00:00
Episode link: https://brendayoureonmute.podbean.com/e/message-like-mamdani-%e2%80%93-lessons-for-business-from-new-york-s-mayor-elect/
Audio file: https://mcdn.podbean.com/mf/web/nwgnixeq7hsw9cqy/riverside_political_comms_episode_dec_14_2025_001_rakhee_verma_s_studan6wf.mp3
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Duration seconds: 2112

## Resource

What can political campaigns teach business about communication? In the last episode of Brenda, You’re on Mute for 2025, communications experts Rakhee Verma and Heather Deland break down modern political communications and translate the lessons to be learned by business. From the UK Government’s chaotic and reactive, vision-free messaging to the standout campaign success of Zohran Mamdani, New York's Mayor-elect, they explore what and how to cut through. And the importance of data, data, data. If you want to read more about Rakhee's advice to the Government, click here: Why are the UK Government’s communications so cr*p?

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## Transcript

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