# It's Coming Home - Brenda gets World Cup Fever Page: https://stenobird.com/podcast/brenda-you-re-on-mute-the-podcast-7496522/it-s-coming-home-brenda-gets-world-cup-fever Text version: https://stenobird.com/podcast/brenda-you-re-on-mute-the-podcast-7496522/it-s-coming-home-brenda-gets-world-cup-fever.md Podcast: [Brenda You’re on Mute - The Podcast](https://stenobird.com/podcast/brenda-you-re-on-mute-the-podcast-7496522) Published: 2026-07-15T09:42:48+00:00 Episode link: https://brendayoureonmute.podbean.com/e/its-coming-home-rakhee-and-heather-get-world-cup-fever/ Audio file: https://mcdn.podbean.com/mf/web/wgu7knrdest8auqe/riverside_copy_of_world_cup_take_02_rakhee_verma_s_stud8ym8f.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/brenda-you-re-on-mute-the-podcast-7496522/episodes/it-s-coming-home-brenda-gets-world-cup-fever Duration seconds: 3034 ## Resource Rakhee and Heather tackle England's full-back dilemma, Japan's 100-year plan to win the World Cup and whether football really is coming home... Just kidding. Well... a little bit. What we actually do is ask whether the biggest sporting event on Earth is really worth the billions spent hosting it. Does the FIFA World Cup genuinely transform economies? Are the promised tourism booms real? Is winning the tournament actually better for a country's finances than hosting it? Along the way we somehow end up discussing Taylor Swift, Ryan Reynolds, Barcelona, Wrexham, Olympic legacies and why economists are the people least likely to believe the hype. There's also Brenda's Sporting Economics Quiz, where Heather discovers that football trivia is much easier when there aren't any football questions. Whether you're a lifelong football fan or someone who only tunes in when England are involved, this episode is less about tactics and more about the business behind the beautiful game. Sources: Goldman Sachs International (Kevin Daly & Mambuna Njie)https://www.sgieurope.com/sporting-events/world-cup-2026-big-event-small-economic-impact/121493.article FIFA / WTO GoalEconomy & OpenEconomicshttps://inside.fifa.com/organisation/media-releases/fifa-wto-study-estimates-usd-47-billion-economic-output-from-fifa-club-world Victor Matheson (College of the Holy Cross)https://www.sgieurope.com/sporting-events/world-cup-2026-big-event-small-economic-impact/121493.article American Hotel & Lodging Association (via Euronews)https://www.euronews.com/business/2026/06/02/the-2026-world-cup-billions-promised-but-will-the-economic-boom-arrive Natixis Corporate & Investment Bankinghttps://home.cib.natixis.com/articles/beyond-the-game-the-economics-of-the-2026-fifa-world-cup Saxo Bankhttps:/… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/brenda-you-re-on-mute-the-podcast-7496522/episodes/it-s-coming-home-brenda-gets-world-cup-fever/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/brenda-you-re-on-mute-the-podcast-7496522/it-s-coming-home-brenda-gets-world-cup-fever.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.