# REMIX: Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock

Page: https://stenobird.com/podcast/brands-beats-bytes-484149/remix-album-7-track-24-from-bottle-sorter-to-c-suite-w-jim-trebilcock
Text version: https://stenobird.com/podcast/brands-beats-bytes-484149/remix-album-7-track-24-from-bottle-sorter-to-c-suite-w-jim-trebilcock.md
Podcast: [Brands, Beats & Bytes](https://stenobird.com/podcast/brands-beats-bytes-484149)
Published: 2026-04-30T15:26:07+00:00
Episode link: https://share.transistor.fm/s/01729f8c
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/01729f8c/7aca07fe.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/remix-album-7-track-24-from-bottle-sorter-to-c-suite-w-jim-trebilcock
Duration seconds: 5897

## Resource

REMIX: Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot. Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP’s decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold. Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership. Key Takeaways: The "Ground Up" Advantage The 7UP vs. Sprite Case Study The "Self-Inflicted" CMO Crisis The "LinkedIn Factor" A Billion-Dollar Negotiation Lesson Embracing Failure Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

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