# Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr

Page: https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-2-what-s-poppin-cfp-fandom-the-rise-of-fansville-w-ryan-lehr
Text version: https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-2-what-s-poppin-cfp-fandom-the-rise-of-fansville-w-ryan-lehr.md
Podcast: [Brands, Beats & Bytes](https://stenobird.com/podcast/brands-beats-bytes-484149)
Published: 2026-01-15T21:22:48+00:00
Episode link: https://share.transistor.fm/s/63e766cd
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/63e766cd/0d78013a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/album-8-track-2-what-s-poppin-cfp-fandom-the-rise-of-fansville-w-ryan-lehr
Duration seconds: 4496

## Resource

Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life. We are dropping this special edition right before the CFP title game, and we’ve got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in "the gumbo" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story. Whether you’re a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in. Key Takeaways: Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2. Agile Marketing: How to pivot creative strategy when rules change overnight (literally). Leadership Lessons: Why the best client relationships feel like "one team, one dream." Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram

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