# Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson

Page: https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-19-how-authentic-positioning-drives-success-w-krista-patterson
Text version: https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-19-how-authentic-positioning-drives-success-w-krista-patterson.md
Podcast: [Brands, Beats & Bytes](https://stenobird.com/podcast/brands-beats-bytes-484149)
Published: 2026-08-27T13:00:00+00:00
Episode link: https://share.transistor.fm/s/6bd6b15a
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/6bd6b15a/600805c0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/album-8-track-19-how-authentic-positioning-drives-success-w-krista-patterson
Duration seconds: 4830

## Resource

Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson In this episode of Brands, Beats & Bytes , hosts Darryl "DC" Cobbin and Larry "LT" Taman welcome positioning expert Krista Patterson, Co-Founder and CEO of Positioning Collective. Drawing from her executive tenure at tech giants like Cisco, ServiceNow, and VMware, Krista reveals why systemic business problems almost always trace back to murky positioning. Krista breaks down the distinction between targeting demographics versus targeting mindset, shares deeply personal stories about overcoming career missteps, and discusses managing high-profile partnerships like F1 McLaren. The conversation tackles modern industry shifts, from why communications leaders must question the ecological footprint of AI infrastructure to how Burger King reclaimed its market share through core positioning. Tune in for a masterclass on brand strategy, authentic leadership, and career growth. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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## Transcript

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