# Why Choosing Yourself Is a Branding Decision with Tara Jaye Frank

Page: https://stenobird.com/podcast/branding-room-only-with-paula-t-edgar-6264973/why-choosing-yourself-is-a-branding-decision-with-tara-jaye-frank
Text version: https://stenobird.com/podcast/branding-room-only-with-paula-t-edgar-6264973/why-choosing-yourself-is-a-branding-decision-with-tara-jaye-frank.md
Podcast: [Branding Room Only with Paula T. Edgar](https://stenobird.com/podcast/branding-room-only-with-paula-t-edgar-6264973)
Published: 2026-01-13T09:00:00+00:00
Episode link: https://paulaedgar.com/podcast/choosing-yourself-is-a-branding-decision-tara-jaye-frank
Audio file: https://www.buzzsprout.com/2272835/episodes/18496530-why-choosing-yourself-is-a-branding-decision-with-tara-jaye-frank.mp3
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Duration seconds: 3667

## Resource

What happens when the version of you that’s always holding it together finally can’t anymore? In You Are Before the World, Tara Jaye Frank writes with radical honesty about depletion, overgiving, and the moment she realized that putting everyone else first was costing her herself. In this episode of Branding Room Only, Paula sits down with Tara to talk about the internal reckoning that shaped the book and the deeper truth beneath it: that worth is not earned through sacrifice, helpfulness, or...

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## Transcript

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