# Why the Best Creatives Are Making More Money Than Ever

Page: https://stenobird.com/podcast/brandfathers-7190994/why-the-best-creatives-are-making-more-money-than-ever
Text version: https://stenobird.com/podcast/brandfathers-7190994/why-the-best-creatives-are-making-more-money-than-ever.md
Podcast: [Brandfathers](https://stenobird.com/podcast/brandfathers-7190994)
Published: 2026-03-03T12:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/brandfathers/episodes/Why-the-Best-Creatives-Are-Making-More-Money-Than-Ever-e3fr3vn
Audio file: https://anchor.fm/s/fff5fac8/podcast/play/116280759/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-2%2F419137517-44100-2-8f7186cb22e02.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/why-the-best-creatives-are-making-more-money-than-ever
Duration seconds: 3020

## Resource

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately. 0:00 Intro 2:02 Storytelling Hooks That Work 5:48 H&R Block's $500K Green Screen 9:39 VaynerMedia Made This 12:00 Why Armra's Billboards Don't Work 17:36 Gucci's AI Backlash 23:35 Jack Hughes and the AI Photo War 31:00 Designers Are in Shambles 36:15 The Internet Creates Fake Problems 41:10 Claude Built This Unprompted 44:00 The $75K Brand Sprint Model As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org

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## Transcript

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