# Why No One Follows Brands Anymore

Page: https://stenobird.com/podcast/brandfathers-7190994/why-no-one-follows-brands-anymore
Text version: https://stenobird.com/podcast/brandfathers-7190994/why-no-one-follows-brands-anymore.md
Podcast: [Brandfathers](https://stenobird.com/podcast/brandfathers-7190994)
Published: 2026-09-09T03:45:12+00:00
Episode link: https://podcasters.spotify.com/pod/show/brandfathers/episodes/Why-No-One-Follows-Brands-Anymore-e3ohv4q
Audio file: https://anchor.fm/s/fff5fac8/podcast/play/125418074/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-9%2F431494058-44100-2-de9c85a10117e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/why-no-one-follows-brands-anymore
Duration seconds: 3682

## Resource

This week, Oren, Ashwinn, and Jordan debate whether building a brand account is still worth it and what brands should do instead. CHAPTERS 00:00 The Brandfathers are back 01:38 The US Open influencer backlash 10:43 Do creators need real-world expertise? 15:49 Why outrage keeps winning 21:54 What legacy media gets wrong about creators 25:04 Your competition is the entire feed 28:36 Is building a brand account still worth it? 31:16 Building a creator network around your brand 33:48 Good Good, Callaway, and creative freedom 36:06 Why traditional agencies are falling behind 42:52 Growing Sun Powder and moving faster 48:17 Why everyone should start a business 49:54 AI tools that actually help 55:47 Threads vs. X 59:54 What’s happening with TikTok? Subscribe for more conversations about brands, culture, creators, and building businesses.

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## Transcript

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