# Master’s marketing, Coachella billboards & the basics of influencer marketing strategy

Page: https://stenobird.com/podcast/brandfathers-7190994/master-s-marketing-coachella-billboards-the-basics-of-influencer-marketing-strategy
Text version: https://stenobird.com/podcast/brandfathers-7190994/master-s-marketing-coachella-billboards-the-basics-of-influencer-marketing-strategy.md
Podcast: [Brandfathers](https://stenobird.com/podcast/brandfathers-7190994)
Published: 2026-04-10T19:36:12+00:00
Episode link: https://podcasters.spotify.com/pod/show/brandfathers/episodes/Masters-marketing--Coachella-billboards--the-basics-of-influencer-marketing-strategy-e3hniv8
Audio file: https://anchor.fm/s/fff5fac8/podcast/play/118262184/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-10%2F421815618-44100-2-d6dcf6a00ef4b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/master-s-marketing-coachella-billboards-the-basics-of-influencer-marketing-strategy
Duration seconds: 3056

## Resource

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it? 0:00 Masters marketing & brand activations 14:30 Marketing is being masculinized 22:03 Phoebe Gates' influencer lowball 31:22 Threads, algorithms & creator complaining 37:46 RFK launches a podcast 41:40 Coachella billboard speed round Follow the guys: @JordanRogers2626 @Shwinnabego @orenmeetsworld Sign up for the newsletter: https://www.Brandfathers.org

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## Transcript

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