# How YouTube Replaced ESPN for an Entire Generation

Page: https://stenobird.com/podcast/brandfathers-7190994/how-youtube-replaced-espn-for-an-entire-generation
Text version: https://stenobird.com/podcast/brandfathers-7190994/how-youtube-replaced-espn-for-an-entire-generation.md
Podcast: [Brandfathers](https://stenobird.com/podcast/brandfathers-7190994)
Published: 2026-02-16T19:59:13+00:00
Episode link: https://podcasters.spotify.com/pod/show/brandfathers/episodes/How-YouTube-Replaced-ESPN-for-an-Entire-Generation-e3f6a3g
Audio file: https://anchor.fm/s/fff5fac8/podcast/play/115598896/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-16%2F418229839-44100-2-266fe923ffa24.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/how-youtube-replaced-espn-for-an-entire-generation
Duration seconds: 2609

## Resource

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it. 0:00 Intro 3:56 Today's Lineup 4:23 Waste Management Open 8:01 All-Star Game Is Broken 11:15 200 Creators, One Weekend 15:47 Sports Lost the Kids 16:49 Ja Morant vs Ant Edwards 19:39 World Cup Is Coming 20:03 Super Bowl Ads Flopped 24:57 Creator Exclusivity Deals 26:57 The AI Bowl 29:08 AI Mockups Going Viral 36:50 AI Adoption Is 95/5 39:48 PGA Tour Aura Edits As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org

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## Transcript

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