# How the 'new media' is getting rich (and why you’re not)

Page: https://stenobird.com/podcast/brandfathers-7190994/how-the-new-media-is-getting-rich-and-why-you-re-not
Text version: https://stenobird.com/podcast/brandfathers-7190994/how-the-new-media-is-getting-rich-and-why-you-re-not.md
Podcast: [Brandfathers](https://stenobird.com/podcast/brandfathers-7190994)
Published: 2026-04-03T20:05:03+00:00
Episode link: https://podcasters.spotify.com/pod/show/brandfathers/episodes/How-the-new-media-is-getting-rich-and-why-youre-not-e3hd735
Audio file: https://anchor.fm/s/fff5fac8/podcast/play/117922341/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-3%2F421365706-44100-2-fc2db4f12e44f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/how-the-new-media-is-getting-rich-and-why-you-re-not
Duration seconds: 2414

## Resource

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low. 0:00 Intro 0:30 TBPN acquired by OpenAI 3:30 Why niche audience beats mass reach 5:00 The live show model vs. traditional podcasting 7:30 Speed and dedication in new media 9:30 What it takes to scale a podcast 11:00 Creator-in-residence: what actually works 15:00 Monetizing media beyond ad reads 20:00 The NASCAR ad model for creators 24:00 Medvi: the $1.8B "AI-built" GLP-1 company 30:00 Why journalists can't cover business 35:00 Nike earnings and the 11-year low 40:00 Niche brands eating Nike alive Follow the guys: @JordanRogers2626 @Shwinnabego @orenmeetsworld Subscribe to the newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

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## Transcript

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