# How Tech CEOs Made Everyone Hate AI

Page: https://stenobird.com/podcast/brandfathers-7190994/how-tech-ceos-made-everyone-hate-ai
Text version: https://stenobird.com/podcast/brandfathers-7190994/how-tech-ceos-made-everyone-hate-ai.md
Podcast: [Brandfathers](https://stenobird.com/podcast/brandfathers-7190994)
Published: 2026-05-27T19:37:41+00:00
Episode link: https://podcasters.spotify.com/pod/show/brandfathers/episodes/How-Tech-CEOs-Made-Everyone-Hate-AI-e3jvs8r
Audio file: https://anchor.fm/s/fff5fac8/podcast/play/120631003/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-27%2F425014453-44100-2-fdaabfe176198.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/how-tech-ceos-made-everyone-hate-ai
Duration seconds: 2987

## Resource

The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers. 00:00 World Cup buzz, MIA 02:45 The anti-AI vibe shift 06:00 The corporate execution gap 10:00 Saucony's bot-defense playbook 13:40 Salomon's tiny car + Bima's van 16:30 Why Messi can't sell a drink 27:00 The brutal CPG launch math 31:50 Bob's Red Mill killed Bob 36:00 SEO is dead 41:00 Why $1M won't buy a CMO 44:00 The new hottest marketing hire 46:30 OKC vs Spurs Follow the hosts: Jordan — @jordanrogers Ashwinn — @Shwinnabegobrand Oren — @orenmeetsworld Newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

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## Transcript

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