# Why Google Business Profile Is No Longer Optional

Page: https://stenobird.com/podcast/brandchat-podcast-6705662/why-google-business-profile-is-no-longer-optional
Text version: https://stenobird.com/podcast/brandchat-podcast-6705662/why-google-business-profile-is-no-longer-optional.md
Podcast: [#Brandchat Podcast](https://stenobird.com/podcast/brandchat-podcast-6705662)
Published: 2026-02-17T18:00:00+00:00
Episode link: https://market-in-moments.simplecast.com/episodes/why-google-business-profile-is-no-longer-optional-_V5MKVxm
Audio file: https://cdn.simplecast.com/audio/98a80d2b-6099-4526-835c-3c3aeef4f766/episodes/f983822e-b253-40d8-8ef9-650fcca25207/audio/9be81905-e34d-4a37-b64b-d1325ab2d218/default_tc.mp3?aid=rss_feed&feed=Ph_c3Ra_
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JSON: https://stenobird.com/v1/public/podcasts/brandchat-podcast-6705662/episodes/why-google-business-profile-is-no-longer-optional
Duration seconds: 353

## Resource

Google Business Profile is not just a listing. It is one of the main sources Google and AI tools use to evaluate your business. Maria Elena breaks down how this profile impacts your visibility and what you need to do to stay competitive.

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## Transcript

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