# How Nike Turned a Scandal Into a Brand Reinvention

Page: https://stenobird.com/podcast/brand-storytelling-with-fexingo-narrative-mission-and-stories-that-sell-7871735/how-nike-turned-a-scandal-into-a-brand-reinvention
Text version: https://stenobird.com/podcast/brand-storytelling-with-fexingo-narrative-mission-and-stories-that-sell-7871735/how-nike-turned-a-scandal-into-a-brand-reinvention.md
Podcast: [Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell](https://stenobird.com/podcast/brand-storytelling-with-fexingo-narrative-mission-and-stories-that-sell-7871735)
Published: 2026-07-16T19:06:28+00:00
Episode link: https://audio.fexingo.com/business/brand-storytelling/episode-0114.mp3
Audio file: https://audio.fexingo.com/business/brand-storytelling/episode-0114.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brand-storytelling-with-fexingo-narrative-mission-and-stories-that-sell-7871735/episodes/how-nike-turned-a-scandal-into-a-brand-reinvention
Duration seconds: 427

## Resource

In July 2026, Nike is showing that a brand can survive—even thrive—after a major crisis. Lucas and Luna dissect how the sportswear giant weathered a high-profile scandal by leaning into transparency, athlete partnerships, and community-driven marketing. They trace the playbook from the 2025 misstep to the 2026 rebound, with specific metrics like a 12 percent sales lift in the quarter ending May 2026 and the launch of a new sustainability initiative. Learn the three pillars of crisis brand management: owning the mistake, amplifying authentic voices, and tying recovery to mission. A masterclass in turning brand damage into brand depth. #Nike #BrandReinvention #CrisisManagement #MarketingStrategy #BrandStorytelling #Transparency #AthletePartnerships #Sustainability #Sponsorship #NikeRecovery #BrandResilience #Authenticity #ConsumerTrust #Marketing #FexingoBusiness #BusinessPodcast #BrandIdentity #Storytelling Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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