# Brand Formula: An F1 Marketing Podcast

Page: https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632
Text version: https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632.md
RSS feed: https://feeds.acast.com/public/shows/69b09192a1c9931634d498e7
Official site: https://feeds.acast.com/public/shows/brand-formula-an-f1-marketing-podcast
Author: Brand Formula
Episodes: 13

## Resource

Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy for more information.

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632
Markdown: https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632.md

## Episodes
- [Barcelona GP | Vince Lewis! & Can F1 Start Getting Picky With Sponsors?](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/barcelona-gp-vince-lewis-can-f1-start-getting-picky-with-sponsors) — 2026-06-16T13:43:22+00:00
- [Monaco GP | Mercurial Monaco & Brand Kimi](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/monaco-gp-mercurial-monaco-brand-kimi) — 2026-06-08T18:42:44+00:00
- [Canadian GP | Popularity Contests, Icons Only, End of Pay to Play Drivers?](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/canadian-gp-popularity-contests-icons-only-end-of-pay-to-play-drivers) — 2026-05-26T09:37:13+00:00
- [We Need A Race | Can F1 be a Swatch?, Charles's $100 Towel, & Dashboard Dreams](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/we-need-a-race-can-f1-be-a-swatch-charles-s-100-towel-dashboard-dreams) — 2026-05-17T17:41:55+00:00
- [Miami GP | IRL in Miami, Kimi’s Water Fight, Mates with McLaren & Female Fandom (Pt 2) Retention Tactics](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/miami-gp-irl-in-miami-kimi-s-water-fight-mates-with-mclaren-female-fandom-pt-2-retention-tactics) — 2026-05-05T17:53:12+00:00
- [Spring Break | Regional Brand Formulas, America's F1 B2B Marketplace, & Bienvenidos a Miami](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-regional-brand-formulas-america-s-f1-b2b-marketplace-bienvenidos-a-miami) — 2026-04-26T19:11:55+00:00
- [Spring Break | Sponsorship Then & Next with Marlboro Men, Women Making the First Move, and the Ruse of Rich Energy](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-sponsorship-then-next-with-marlboro-men-women-making-the-first-move-and-the-ruse-of-rich-energy) — 2026-04-18T17:49:53+00:00
- [Spring Break | The Authenticity v Transparency Story: How the Brands of F1 Attain Ocon & Gasly levels of Forgiveness](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-the-authenticity-v-transparency-story-how-the-brands-of-f1-attain-ocon-gasly-levels-of-forgiveness) — 2026-04-13T14:16:24+00:00
- [Spring Break | Viewership Conspiracy Theories, Driver Entertainment, & Questioning Quadrant](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-viewership-conspiracy-theories-driver-entertainment-questioning-quadrant) — 2026-04-06T08:05:30+00:00
- [Japan GP | Aston v Godzilla, OEMs v 2026 Regs, & Mario's Bad Actors](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/japan-gp-aston-v-godzilla-oems-v-2026-regs-mario-s-bad-actors) — 2026-03-30T18:29:22+00:00
- [F1 Female Fans | P1: State of Play | "Mega" YOY Growth, Avoiding The "Swift" Effect, & When Glitter Bombs With Girls](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/f1-female-fans-p1-state-of-play-mega-yoy-growth-avoiding-the-swift-effect-when-glitter-bombs-with-girls) — 2026-03-23T09:48:56+00:00
- [China GP | Disney Drops, Cadillac's Other Car, & Sponsorship IOUs](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/china-gp-disney-drops-cadillac-s-other-car-sponsorship-ious) — 2026-03-16T19:54:27+00:00
- [Australian GP | Apple TV v Sky & AI Sponsorships](https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/australian-gp-apple-tv-v-sky-ai-sponsorships) — 2026-03-12T11:31:09+00:00

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