# 566 - Stories From The Retail Front Line with Bill Derham of Frankfort Ave Liquors

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Text version: https://stenobird.com/podcast/bourbon-pursuit-742160/566-stories-from-the-retail-front-line-with-bill-derham-of-frankfort-ave-liquors.md
Podcast: [Bourbon Pursuit](https://stenobird.com/podcast/bourbon-pursuit-742160)
Published: 2026-05-14T09:30:00+00:00
Episode link: https://bourbonpursuit.com/2026/05/14/566-stories-from-the-retail-front-line-with-bill-derham-of-frankfort-ave-liquors
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/BPLLC7980883803.mp3?updated=1778741870
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Duration seconds: 4614

## Resource

Ever wonder what’s really going on behind the counter of your local liquor store? On this episode we go back to the retail side of the business. We sit down with Bill Derham, the man behind Frankfort Avenue Liquors here in Louisville Kentucky to talk about his journey from the early days at Liquor World to building a standout store-and-bar destination. The retail world has its own hurdles like navigating inflation, shifting consumer trends, and how shops are handling the pressure of today’s market. Bill shares his take on the explosive rise of vintage spirits, the return of cocktail culture, and why building a community becomes key with rising competition. So whether you’re curious about how local retailers are keeping their shelves stocked or you just want to know the truth about the current state of the industry, Bill lays it all out for you here. Show Notes: Bill's transition from Liquor World to Frankfurt Avenue Liquors The crucial role of community in bourbon retail Insights into shifting consumer trends in the bourbon market The effects of inflation on pricing in liquor sales Addressing the competitive bourbon landscape and allocation challenges The growing interest in vintage spirits and craft cocktails The necessity of local relationships for liquor retailers Future plans and community engagement at Frankfurt Avenue Liquors Learn more about your ad choices. Visit megaphone.fm/adchoices

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