# Be BOLD in Branding or Be IGNORED!! | Bourbon of Proof vs. Gary Sarner

Page: https://stenobird.com/podcast/bourbon-of-proof-6403928/be-bold-in-branding-or-be-ignored-bourbon-of-proof-vs-gary-sarner
Text version: https://stenobird.com/podcast/bourbon-of-proof-6403928/be-bold-in-branding-or-be-ignored-bourbon-of-proof-vs-gary-sarner.md
Podcast: [Bourbon of Proof](https://stenobird.com/podcast/bourbon-of-proof-6403928)
Published: 2026-03-11T13:00:00+00:00
Episode link: https://471799b1-826d-462b-852e-3f2c8b0f948c.libsyn.com/be-bold-in-branding-or-be-ignored-bourbon-of-proof-vs-gary-sarner
Audio file: https://traffic.libsyn.com/secure/471799b1-826d-462b-852e-3f2c8b0f948c/BOP_Gary_Sarner_V2_Audio.mp3?dest-id=3944520
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Duration seconds: 2044

## Resource

This week on Bourbon of Proof, the guys go live from Bourbon & Branch in New York City with marketing renegade Gary Sarner and guest-host Maria Monroy of the Tip the Scales podcast. Bob and Mauro have Gary break down why 93% of America still listens to radio AND they get him to reveal the origin story behind his 220 (now-iconic) loud shirts! Cheers to another bourbon-fueled marketing masterclass from NYC! If you'd like to reach out or submit a case for free review by Bob and Mauro or you're interested in partnering with the show, call 1-844-THE-TEAM And search the App Store for the JUSTICE TEAM App by The Simon Law Group!! thesimonlawgroup.com roi360plus.com lawrank.com

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## Transcript

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