# 387: Old Grand-Dad Legacy & Beam's High-Proof Revolving Door: Tasting & Brand Strategy Page: https://stenobird.com/podcast/bourbon-lens-1160749/387-old-grand-dad-legacy-beam-s-high-proof-revolving-door-tasting-brand-strategy Text version: https://stenobird.com/podcast/bourbon-lens-1160749/387-old-grand-dad-legacy-beam-s-high-proof-revolving-door-tasting-brand-strategy.md Podcast: [Bourbon Lens](https://stenobird.com/podcast/bourbon-lens-1160749) Published: 2026-06-14T23:30:00+00:00 Episode link: https://api.riverside.com/hosting-analytics/media/a2bd5afa1a020db72dadf5bed8ea1ac31f24c23fad612ceea0d291aed24a9903/eyJlcGlzb2RlSWQiOiIwY2EzNWRkMi1iZTJkLTRmMjctYjE4OC1iZDFlMDhkZjQ5ZWUiLCJwb2RjYXN0SWQiOiI1OTExYTg0OC0wODVkLTQ2ZjctYTFjMy00ZDIwMjkyYTE3MDYiLCJhY2NvdW50SWQiOiI2ODI4YjkwMzQ1Y2QwY2M3ZDY2NGRkOWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyZWZlYjJhMTIxZWU0YjVhODgxMmE3L2pha2UtbGV3ZWxsZW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtMTRfXzIxLTE5LTE0Lm1wMyJ9.mp3 Audio file: https://api.riverside.com/hosting-analytics/media/a2bd5afa1a020db72dadf5bed8ea1ac31f24c23fad612ceea0d291aed24a9903/eyJlcGlzb2RlSWQiOiIwY2EzNWRkMi1iZTJkLTRmMjctYjE4OC1iZDFlMDhkZjQ5ZWUiLCJwb2RjYXN0SWQiOiI1OTExYTg0OC0wODVkLTQ2ZjctYTFjMy00ZDIwMjkyYTE3MDYiLCJhY2NvdW50SWQiOiI2ODI4YjkwMzQ1Y2QwY2M3ZDY2NGRkOWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyZWZlYjJhMTIxZWU0YjVhODgxMmE3L2pha2UtbGV3ZWxsZW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtMTRfXzIxLTE5LTE0Lm1wMyJ9.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/bourbon-lens-1160749/episodes/387-old-grand-dad-legacy-beam-s-high-proof-revolving-door-tasting-brand-strategy Duration seconds: 1731 ## Resource Old Grand-Dad is a titan among budget bourbons, known for its punchy, high-rye mash bill. But the brand is evolving. In this episode, Jake and Scott dive into the deep history of Old Grand-Dad, tracing it from the 1800s through its current era under the Jim Beam umbrella. We explore the expanded lineup, from the standard 7-year bottled-in-bond to ultra-premium, age-stated releases like the rare 16-year. The core of this discussion, however, centers on the beloved 114 proof and the launch of the new signed single barrel variant. Can aging hide the signature OGD profile? Does Beam’s extensive line expansion threaten its core brands? We break down tasting notes, discuss warehouse terroir, and offer recommendations for all levels of bourbon explorers navigating this crowded, complex market. 🌐 Visit Our Website: https://www.bourbonlens.com 👕 Get Your Bourbon Lens Merch: https://www.bourbonlens.com 💬 Join Our Discord Community: https://www.bourbonlens.com ⏱️ TIMESTAMPS 00:00 - Welcome and overview of bourbon topics 00:28 - Trip to the Clermont Supper Club 01:22 - The experience at Clermont Supper Club and community vibe 02:15 - Food, cocktails, and the immersive bourbon events 03:17 - State-of-the-art chefs, bartenders, and the culture of bourbon tastings 04:05 - Favorite cocktails, including the New York Sour 05:11 - Unique cocktail experiences at the Supper Club 05:42 - Highlighting the delicious food options and the Claremont location 06:15 - The whiskey shop and rare bottles like Old Grand-Dad 114 06:56 - Historical background of Old Grand-Dad and its origins 08:02 - The evolution of Old Grand-Dad under Jim Beam’s ownership and its high-rye mash bill 08:55 - The expansion of Old Grand-Dad lineup, including bottling proof and age statements 09:53 - The value and quality o… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/bourbon-lens-1160749/episodes/387-old-grand-dad-legacy-beam-s-high-proof-revolving-door-tasting-brand-strategy/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/bourbon-lens-1160749/387-old-grand-dad-legacy-beam-s-high-proof-revolving-door-tasting-brand-strategy.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.