# 058: Why Your Business Isn't Making Money As Easily Right Now (And What To Do About It)

Page: https://stenobird.com/podcast/born-to-be-brilliant-7054222/058-why-your-business-isn-t-making-money-as-easily-right-now-and-what-to-do-about-it
Text version: https://stenobird.com/podcast/born-to-be-brilliant-7054222/058-why-your-business-isn-t-making-money-as-easily-right-now-and-what-to-do-about-it.md
Podcast: [Born To Be Brilliant](https://stenobird.com/podcast/born-to-be-brilliant-7054222)
Published: 2026-05-05T00:00:00+00:00
Episode link: https://share.transistor.fm/s/b22c5b26
Audio file: https://media.transistor.fm/b22c5b26/3e533a34.mp3
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JSON: https://stenobird.com/v1/public/podcasts/born-to-be-brilliant-7054222/episodes/058-why-your-business-isn-t-making-money-as-easily-right-now-and-what-to-do-about-it
Duration seconds: 694

## Resource

If business has felt harder recently, like the effort you're putting in isn't quite producing what it should, this episode is worth your time. Something has genuinely shifted in the business landscape over the last couple of years. Buyer behaviour is different, trust takes longer to build, and the strategies that were working reliably not so long ago were designed for conditions that have since changed significantly. And yet most of the advice circulating right now is sending business owners in completely the wrong direction, towards more output, more pivoting, more of everything except the one thing that actually makes a difference. In this episode I talk honestly about what has actually changed and why that's not a personal failure, the difference between adaptation and reinvention and why that distinction matters so much right now, the internal layer underneath the strategy that most business content never touches, and something from my own decade-long journey of searching for the answer in every external place before realising it had been inside me the whole time. This isn't a doom and gloom conversation. It's an honest one. And I think if you've been sitting with that quiet feeling that it shouldn't feel this hard, it's going to land. Links mentioned in this episode: Register for the upcoming live webinar — Get Out Of Your Own Way: https://www.lucyshrimpton.com/webinar Join the e-School waitlist and be first to know when doors open: https://www.lucyshrimpton.com/membership Read the accompanying article: https://www.lucyshrimpton.com/podblog

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## Transcript

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