# 056: Why Your Marketing Isn’t Working And What Actually Changes It Page: https://stenobird.com/podcast/born-to-be-brilliant-7054222/056-why-your-marketing-isn-t-working-and-what-actually-changes-it Text version: https://stenobird.com/podcast/born-to-be-brilliant-7054222/056-why-your-marketing-isn-t-working-and-what-actually-changes-it.md Podcast: [Born To Be Brilliant](https://stenobird.com/podcast/born-to-be-brilliant-7054222) Published: 2026-04-21T00:00:00+00:00 Episode link: https://share.transistor.fm/s/d48316c0 Audio file: https://media.transistor.fm/d48316c0/b37699b0.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/born-to-be-brilliant-7054222/episodes/056-why-your-marketing-isn-t-working-and-what-actually-changes-it Duration seconds: 1581 ## Resource Most founder led businesses don’t fail because the offer isn’t good enough. They struggle because the marketing isn’t working. In this episode, I’m unpacking why that happens and what actually shifts it. Because marketing does work. If it didn’t, nobody would be growing, scaling or selling. The real question is how you’re thinking about it, how you’re showing up for it, and whether your actions are aligned with the outcomes you say you want. I share the practical shifts you can make immediately, even if you’re running your business solo. We explore the role of belief, consistency, resilience and the way you respond to rejection. I also take you deeper into what’s happening beneath the surface, including nervous system responses that might be stopping you from taking action even when you know what to do. This is about thinking differently, showing up differently, and creating momentum in a way that actually moves your business forward. Discover what’s capping your income and subsequently your impact. Take my free income ceiling audit here:https://link.lucyshrimpton.com/qr/H47HnSBtn0Rv ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/born-to-be-brilliant-7054222/episodes/056-why-your-marketing-isn-t-working-and-what-actually-changes-it/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/born-to-be-brilliant-7054222/056-why-your-marketing-isn-t-working-and-what-actually-changes-it.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.