# 049: Why Your Story Sells More Than Your Strategy with Naomi Rose

Page: https://stenobird.com/podcast/born-to-be-brilliant-7054222/049-why-your-story-sells-more-than-your-strategy-with-naomi-rose
Text version: https://stenobird.com/podcast/born-to-be-brilliant-7054222/049-why-your-story-sells-more-than-your-strategy-with-naomi-rose.md
Podcast: [Born To Be Brilliant](https://stenobird.com/podcast/born-to-be-brilliant-7054222)
Published: 2026-03-03T01:00:00+00:00
Episode link: https://share.transistor.fm/s/74ed98be
Audio file: https://media.transistor.fm/74ed98be/5a0e363e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/born-to-be-brilliant-7054222/episodes/049-why-your-story-sells-more-than-your-strategy-with-naomi-rose
Duration seconds: 3632

## Resource

What if people aren’t buying because of your offer… but because of your story? In this episode, Lucy is joined by content strategist Naomi Rose, whose journey from orchestral musician to café owner to digital marketing expert is a masterclass in reinvention. They explore: Why most entrepreneurs hide behind their brand The fear of being seen online Why consistency beats constant reinvention How AI should be used in content creation Why people buy because of who you are, not just what you sell This is a powerful conversation about identity, visibility, confidence and building trust in a world saturated with content. If you want to uncover how aligned you are currently operating across Time, Money, Health, Relationships and Happiness, take Lucy’s free Alignment Assessment here: https://www.lucyshrimpton.com/quizConnect with Faye Coulson Website - Naomi RoseIG - @amnaomicroseFB - Naomi Rose Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

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## Transcript

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