# 043: The Psychology of Sales: Why Listening, Not Persuasion, Drives Real Results with Niyc Pidgeon

Page: https://stenobird.com/podcast/born-to-be-brilliant-7054222/043-the-psychology-of-sales-why-listening-not-persuasion-drives-real-results-with-niyc-pidgeon
Text version: https://stenobird.com/podcast/born-to-be-brilliant-7054222/043-the-psychology-of-sales-why-listening-not-persuasion-drives-real-results-with-niyc-pidgeon.md
Podcast: [Born To Be Brilliant](https://stenobird.com/podcast/born-to-be-brilliant-7054222)
Published: 2026-01-20T01:00:00+00:00
Episode link: https://share.transistor.fm/s/fa60f046
Audio file: https://media.transistor.fm/fa60f046/68f57ea4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/born-to-be-brilliant-7054222/episodes/043-the-psychology-of-sales-why-listening-not-persuasion-drives-real-results-with-niyc-pidgeon
Duration seconds: 2602

## Resource

Sales isn’t about pressure, scripts, or persuasion. In this episode, Lucy and psychologist Niyc Pidgeon explore the real psychology behind ethical, effective sales, and why listening, curiosity, and human connection matter more than tactics. They unpack buyer behaviour, motivation, fear, integrity, and how to sell in a way that feels good for both sides. 🎧 Plus, download the free Rich Life Roadmap to reconnect with clarity across life and business:Rich Life Roadmap Connect with Niyc Pidgeon Facebook – Niyc PidgeonWebsite – Niyc PidgeonInstagram – @niycpidge Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

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## Transcript

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