# How Ciele Athletics Built a Running Movement

Page: https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910/how-ciele-athletics-built-a-running-movement
Text version: https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910/how-ciele-athletics-built-a-running-movement.md
Podcast: [Borderlands Trail and Ultra Running](https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910)
Published: 2026-02-24T08:00:00+00:00
Episode link: https://www.borderlands.cc/recent-podcast-episodes/how-ciele-athletics-survived-since-circa-2014
Audio file: https://episodes.captivate.fm/episode/801fd83b-c574-4628-8778-966f0d569ac6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/borderlands-trail-and-ultra-running-6921910/episodes/how-ciele-athletics-built-a-running-movement
Duration seconds: 4152

## Resource

If you've ever wondered how running brands like Ciele Athletics reshaped the culture of modern running, this episode explores the moment performance gear started becoming identity. Jeremy Bresnen, cofounder of Ciele Athletics, walks through the brand’s origin story—from a hats-only startup in Montreal to one of the most recognizable names worn by runners across road, trail, and ultra distances. Along the way, he reflects on the shift that happened in the 2010s when people weren’t just running anymore—they were runners. For trail, road, and ultra runners curious about how modern running brands changed the culture of the sport. Please give us a follow, rate the podcast, and give a review. Presented by Kiprun . ---- Find us at Borderlands.cc and sign up for the newsletter . Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026. And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

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## Transcript

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