# A Risk Most Running Brands Wouldn’t Take

Page: https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910/a-risk-most-running-brands-wouldn-t-take
Text version: https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910/a-risk-most-running-brands-wouldn-t-take.md
Podcast: [Borderlands Trail and Ultra Running](https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910)
Published: 2026-04-05T22:00:00+00:00
Episode link: https://www.borderlands.cc/recent-podcast-episodes/how-a-running-brand-reinvented-itself
Audio file: https://episodes.captivate.fm/episode/c08398bf-ae82-4ffb-8c2d-6a18054fc60f.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/borderlands-trail-and-ultra-running-6921910/episodes/a-risk-most-running-brands-wouldn-t-take
Duration seconds: 1507

## Resource

Kiprun used to feel like an entry-level running brand, not one serious runners would put in the same conversation as the best trail running shoes in the sport. If you’re curious how a brand changes that perception and what it looks like when a running company genuinely reinvents itself this episode is for you. Josh sits down with Inky Steve to break down the shift they’re seeing at Kiprun through the Kipsummit Max , Kipsummit Race , and the broader portfolio now taking shape under Decathlon. They get into stigma, design, price, performance, and why this feels less like a one-off good shoe and more like a brand returning with a completely different level of intent. This one’s for runners who care about shoes, design, and where the culture is moving. Please give us a follow, rate the podcast, and give a review. Topics / Timestamps 00:00 - The Rise of Kiprun 04:33 - The Transformation of Kiprun Shoes 09:37 - The Evolution of Trail Running Shoes 15:27 - Running Shoes and Innovations 18:58 - Kiprun's Kipsummit Race Shoe 21:06 - The Evolution of Trail Running Shoes Resources / Links Kiprun Kipsummit Race Kiprun Kipsummit Max Josh Rosenthal on IG Borderlands.cc La French Trail High Tones Subwhatever Presented by Kiprun . ---- Find us at Borderlands.cc and sign up for the newsletter . Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026. And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

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## Transcript

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