# The BOR Blueprint: From Cold Call to Close

Page: https://stenobird.com/podcast/bor-or-bust-7879278/the-bor-blueprint-from-cold-call-to-close
Text version: https://stenobird.com/podcast/bor-or-bust-7879278/the-bor-blueprint-from-cold-call-to-close.md
Podcast: [BOR or Bust](https://stenobird.com/podcast/bor-or-bust-7879278)
Published: 2026-06-16T10:17:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/53ea540a534021522ce2371fabc65a24f7f276e664786f089f8d27eff0a137d7/eyJlcGlzb2RlSWQiOiJlOTBkNDY1My04NGQ1LTQxNjItYTBlNy0wYjI1NGFmOGYzMjIiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyMjI1NTQzZDYxMDI1MTQyZTNjMzY3L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi02LTVfXzMtMjQtMzYubXAzIn0=.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/53ea540a534021522ce2371fabc65a24f7f276e664786f089f8d27eff0a137d7/eyJlcGlzb2RlSWQiOiJlOTBkNDY1My04NGQ1LTQxNjItYTBlNy0wYjI1NGFmOGYzMjIiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyMjI1NTQzZDYxMDI1MTQyZTNjMzY3L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi02LTVfXzMtMjQtMzYubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/bor-or-bust-7879278/episodes/the-bor-blueprint-from-cold-call-to-close
Duration seconds: 4051

## Resource

Fix your deliverable, and everything in the sales process will fall into place. In this episode, Nick and Daryl break down the complete BOR Blueprint from cold call to close. You'll learn: How to structure the first outreach What should happen during the 15-minute qualifying call How to build and present a custom premium negotiation strategy Why most prospects don't actually know how to get the best deal How to position the BOR as a tool for the client How to move prospects through a process that creates commitment The goal isn't to sell yourself. The goal is to sell a strategy. When prospects understand the strategy, the BOR becomes the natural next step. WORK WITH NICK -- https://calendly.com/producersystems/bor-strategy-call-nickaube WORK WITH DARYL AT BITNER HENRY -- https://bitnerhenry.com/careers-home/

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## Transcript

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