# How to Take Control of the Sales Process

Page: https://stenobird.com/podcast/bor-or-bust-7879278/how-to-take-control-of-the-sales-process
Text version: https://stenobird.com/podcast/bor-or-bust-7879278/how-to-take-control-of-the-sales-process.md
Podcast: [BOR or Bust](https://stenobird.com/podcast/bor-or-bust-7879278)
Published: 2026-07-28T10:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/8435725538d36df7da6f5297b30c5b734aedb21580958ee735db8d5b0dceaa7f/eyJlcGlzb2RlSWQiOiI1NTZkNmYyZC1mMjJlLTRiNmItYWE1NC0yZTcyMWZkNjM3ZDAiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMzJkMDI1YjQ4MjIxOWIyNjA1ZDlmL2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi02LTE4X18xLTI1LTU0Lm1wMyJ9.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/8435725538d36df7da6f5297b30c5b734aedb21580958ee735db8d5b0dceaa7f/eyJlcGlzb2RlSWQiOiI1NTZkNmYyZC1mMjJlLTRiNmItYWE1NC0yZTcyMWZkNjM3ZDAiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMzJkMDI1YjQ4MjIxOWIyNjA1ZDlmL2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi02LTE4X18xLTI1LTU0Lm1wMyJ9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/bor-or-bust-7879278/episodes/how-to-take-control-of-the-sales-process
Duration seconds: 3367

## Resource

Most producers think they're losing deals because they don't have the right market. They're wrong. They're losing deals because they've lost control of the sales process. In this episode, Daryl Henry and Nick Aube break down: • Why prospects stop trusting you when you quote after pitching a BOR • The biggest mistake producers make when selling exclusive markets • How to create leverage with underwriters • Why "value-added services" don't close deals • The difference between selling yourself and selling a strategy • How to get prospects making decisions earlier in the sales process If you're tired of chasing quotes, collecting paperwork, and getting rolled at renewal, this episode will show you a different way to sell. BOR or Bust, baby.

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## Transcript

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