# Cold Call Objections -- They're Not Rejecting You. They're Rejecting Every Other Agent.

Page: https://stenobird.com/podcast/bor-or-bust-7879278/cold-call-objections-they-re-not-rejecting-you-they-re-rejecting-every-other-agent
Text version: https://stenobird.com/podcast/bor-or-bust-7879278/cold-call-objections-they-re-not-rejecting-you-they-re-rejecting-every-other-agent.md
Podcast: [BOR or Bust](https://stenobird.com/podcast/bor-or-bust-7879278)
Published: 2026-06-23T10:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/df2fd46297931c5b364415bab21a2cd2fe10d09191a3e77a28892db76fb60d99/eyJlcGlzb2RlSWQiOiJjZmRkN2QwMS0xMDI5LTQ4YTQtOWZjZC05N2E1MmY2OGM3MDkiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwOGFjNWRkNWRjYmExNDAyOTQ4MTM1L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi01LTE2X18xOS00MS00OS5tcDMifQ==.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/df2fd46297931c5b364415bab21a2cd2fe10d09191a3e77a28892db76fb60d99/eyJlcGlzb2RlSWQiOiJjZmRkN2QwMS0xMDI5LTQ4YTQtOWZjZC05N2E1MmY2OGM3MDkiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwOGFjNWRkNWRjYmExNDAyOTQ4MTM1L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi01LTE2X18xOS00MS00OS5tcDMifQ==.mp3
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Duration seconds: 3387

## Resource

It's very easy to mistake objections in the insurance buying process for buying signals. In Episode 4 of BOR or Bust, Daryl Henry and Nick Aube break down one of the biggest mindset shifts in insurance sales: Most objections are actually buying signals. When prospects say: "We're already shopping." "We're looking at options." "We just renewed." they're often revealing that they're actively trying to solve a problem—not rejecting you. Daryl and Nick discuss why traditional insurance sales scripts create resistance, how changing the sales process changes the conversation, and the simple framework they use to turn objections into appointments. If cold calling feels harder than it should, this episode may completely change the way you think about prospecting.

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## Transcript

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