# E-commerce UX Secrets: What 200,000 Hours of Research Reveals About Conversion

Page: https://stenobird.com/podcast/boagworld-ux-design-leadership-marketing-conversion-optimization-1074603/e-commerce-ux-secrets-what-200-000-hours-of-research-reveals-about-conversion
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Podcast: [Boagworld: UX, Design Leadership, Marketing & Conversion Optimization](https://stenobird.com/podcast/boagworld-ux-design-leadership-marketing-conversion-optimization-1074603)
Published: 2025-11-18T12:00:00+00:00
Episode link: https://boagworld.com/episode/028/
Audio file: https://cdn.simplecast.com/audio/ae88e41b-a26d-4404-8e81-f97bca80d60d/episodes/a56a1109-6e1e-4bf6-abd3-b100c0228346/audio/e1fa517b-d99c-419d-933f-aac23c8a1bc7/default_tc.mp3?aid=rss_feed&feed=XJ3MbVN3
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Duration seconds: 3484

## Resource

This time we're diving deep into e-commerce UX best practices with Christian Holst from the Baymard Institute.

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## Transcript

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