# πŸš€ Beyond Growth Hacking: Building a Nasdaq $BERA Treasury πŸ’Ό & The Future of Real Yield πŸ’° | Jason Hitchcock (Greenlane CEO) πŸŽ™οΈ Page: https://stenobird.com/podcast/blockchain-dxb-905992/beyond-growth-hacking-building-a-nasdaq-bera-treasury-the-future-of-real-yield-jason-hitchcock-greenlane-ceo Text version: https://stenobird.com/podcast/blockchain-dxb-905992/beyond-growth-hacking-building-a-nasdaq-bera-treasury-the-future-of-real-yield-jason-hitchcock-greenlane-ceo.md Podcast: [Blockchain DXB](https://stenobird.com/podcast/blockchain-dxb-905992) Published: 2026-08-18T21:33:11+00:00 Episode link: https://podcasters.spotify.com/pod/show/blockchain-dxb/episodes/Beyond-Growth-Hacking-Building-a-Nasdaq-BERA-Treasury---The-Future-of-Real-Yield---Jason-Hitchcock-Greenlane-CEO-e3nj48t Audio file: https://anchor.fm/s/17c1a338/podcast/play/124407517/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-18%2F430094623-44100-2-a8d6f1c898fb.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/blockchain-dxb-905992/episodes/beyond-growth-hacking-building-a-nasdaq-bera-treasury-the-future-of-real-yield-jason-hitchcock-greenlane-ceo Duration seconds: 3156 ## Resource Beyond Growth Hacking: Building a Nasdaq Berachain Treasury & The Future of Real Yield πŸ‘€ Guest: Jason Hitchcock β€” CEO, Greenlane Holdings πŸŽ™οΈ Host: RA George β€” Blockchain DXB/ Bitcoin DXB πŸ“… Recorded: 17 August 2026, 11:00 AM EST Contact Details Jason Hitchcock X @JasonHitchcock Letter from the CEO here Episode on the BlockHash Podcast here Greenlane Holdings X @GNLNHoldings Website www.gnln.com BeraStrategy here Berachain Foundation X @berachain Website berachain.com 🏦 What happens when a public company builds a treasury strategy around an emerging blockchain ecosystem? In this episode of Blockchain DXB , RA George sits down with Jason Hitchcock, CEO of Greenlane Holdings , for a deep dive into DeFi, Berachain, digital asset treasuries, real yield, token economics, crypto regulation and the future of institutional adoption. Jason shares his journey from Silicon Valley and early DeFi to leading Greenlane's Berachain-focused digital asset treasury strategy. 🟠 Why Jason sees Bitcoin as a public database and digital gold πŸ”· His journey into Ethereum, DeFi and early protocols including MakerDAO, Compound, Curve and Uniswap 🐻 Why Greenlane chose Berachain for its digital asset treasury strategy πŸ“ˆ How Berachain's growth-focused model aims to support builders and applications πŸ’° Real yield vs. unsustainable token emissions πŸ” How to identify blockchain networks with genuine product-market fit 🏦 Why crypto may be entering a new phase of institutional adoption βš–οΈ The U.S. crypto regulatory landscape and the CLARITY Act πŸ€– Whether Bitcoin miners and crypto companies should pivot toward AI infrastructure 🧠 What guardrails Jason would put around an AI agent managing crypto treasury capital πŸš€ Jason's advice for founders and CEOs navigating crypto market cycles 🌐 How Jason uses AI to… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/blockchain-dxb-905992/episodes/beyond-growth-hacking-building-a-nasdaq-bera-treasury-the-future-of-real-yield-jason-hitchcock-greenlane-ceo/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/blockchain-dxb-905992/beyond-growth-hacking-building-a-nasdaq-bera-treasury-the-future-of-real-yield-jason-hitchcock-greenlane-ceo.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.