# Amanda Cassatt: The Storytelling Playbook Behind Ethereum, Web3 & AI

Page: https://stenobird.com/podcast/block-party-1365848/amanda-cassatt-the-storytelling-playbook-behind-ethereum-web3-ai
Text version: https://stenobird.com/podcast/block-party-1365848/amanda-cassatt-the-storytelling-playbook-behind-ethereum-web3-ai.md
Podcast: [Block Party](https://stenobird.com/podcast/block-party-1365848)
Published: 2026-05-29T11:22:18+00:00
Episode link: https://podcasters.spotify.com/pod/show/blockchainbylines/episodes/Amanda-Cassatt-The-Storytelling-Playbook-Behind-Ethereum--Web3--AI-e3k2bot
Audio file: https://anchor.fm/s/35fda694/podcast/play/120712413/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-29%2F425117626-44100-2-5c86e9fc2022b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/block-party-1365848/episodes/amanda-cassatt-the-storytelling-playbook-behind-ethereum-web3-ai
Duration seconds: 2030

## Resource

Before there was a crypto marketing playbook, someone had to write it... Nic Cary sits down with Amanda Cassatt, former CMO of ConsenSys and founder and CEO of Serotonin. Amanda helped bring Ethereum to market before the playbook existed - pitching Joe Lubin for a role she invented, building the global meetup network that launched MetaMask, Infura, Truffle, and Gitcoin, and shaping the narrative of an entire industry from the ground up, before going on to build her own marketing empire.

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## Transcript

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