# Surviving 40 Years in the Jewelry Game with Ramez Khoja

Page: https://stenobird.com/podcast/bling-talks-insights-from-the-jewelers-world-6458189/surviving-40-years-in-the-jewelry-game-with-ramez-khoja
Text version: https://stenobird.com/podcast/bling-talks-insights-from-the-jewelers-world-6458189/surviving-40-years-in-the-jewelry-game-with-ramez-khoja.md
Podcast: [Bling Talks: Insights from the Jewelers’ World](https://stenobird.com/podcast/bling-talks-insights-from-the-jewelers-world-6458189)
Published: 2026-09-03T13:00:00+00:00
Episode link: https://bling-talks-jewelryboxai.captivate.fm/episode/from-mall-kiosk-to-rolexes-ramez-khoja
Audio file: https://episodes.captivate.fm/episode/ee339763-0388-4d30-a348-8885366803e4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/bling-talks-insights-from-the-jewelers-world-6458189/episodes/surviving-40-years-in-the-jewelry-game-with-ramez-khoja
Duration seconds: 2313

## Resource

Ramez Khoja never expected jewelry to become his career. After high school, he went to college for musical theater. Then COVID changed the plan and brought him back into the family jewelry business—not as the kid who spent school breaks around the store, but as an adult beginning to understand why customers kept coming back and where the business could grow. In this episode of Bling Talks , Anthony Haddad sits down with Ramez Khoja of Shaan’s Jewelers in Augusta, Georgia to talk about the realities of operating and evolving a family jewelry business. Ramez shares how the business grew gradually from smaller-ticket merchandise into gold, diamonds, custom jewelry, and luxury watches. He also explains what makes selling jewelry inside a mall different, why customers may negotiate more when competing stores are only steps away, and why great salespeople have to adapt their communication style to whoever walks through the door. The conversation also gets into Rolex and Cartier, custom watches, aftermarket parts, and Ramez’s perspective on icing out a Rolex—especially when someone is thinking about the watch as an asset rather than simply buying it because they love the look. Anthony and Ramez then move into customer follow-up, CRM systems, GoHighLevel, iMessage, and the challenge of introducing new technology to experienced employees who have been working successfully for years. Ramez also explains how he has started using AI to help employees create more personal customer responses and repair updates—without losing the human side of the relationship. And one of the most memorable parts of the conversation comes when Ramez shares the story of being pepper-sprayed during a Rolex theft by someone he trusted, and how that experience changed his approach to security and encoura…

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