# Jewelers Have Millions Sitting in Safes — This Founder Found a Way to Unlock It

Page: https://stenobird.com/podcast/bling-talks-insights-from-the-jewelers-world-6458189/jewelers-have-millions-sitting-in-safes-this-founder-found-a-way-to-unlock-it
Text version: https://stenobird.com/podcast/bling-talks-insights-from-the-jewelers-world-6458189/jewelers-have-millions-sitting-in-safes-this-founder-found-a-way-to-unlock-it.md
Podcast: [Bling Talks: Insights from the Jewelers’ World](https://stenobird.com/podcast/bling-talks-insights-from-the-jewelers-world-6458189)
Published: 2026-09-02T13:00:00+00:00
Episode link: https://bling-talks-jewelryboxai.captivate.fm/episode/jewelers-millions-in-safes-marissa-ann-kofer-borrow-luxury
Audio file: https://episodes.captivate.fm/episode/aca8c6d2-8a5c-4747-9a9e-ea6b7b9fcbbb.mp3
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Duration seconds: 2228

## Resource

What if some of the biggest untapped opportunities in the jewelry business are already sitting inside the safe? In this episode of Bling Talks, Anthony Haddad sits down with Marissa Ann Kofer, founder and CEO of Borrow Luxury, to explore a different way of thinking about jewelry inventory, luxury ownership, and how valuable pieces can reach more customers instead of simply sitting unused. Marissa shares the thinking behind Borrow Luxury and the opportunity she saw in the traditional jewelry model: jewelers and suppliers can hold significant value in inventory, while consumers may want access to fine jewelry without necessarily purchasing every piece they want to wear. That creates a powerful question for the industry: What if existing jewelry inventory could work harder? Anthony and Marissa discuss how rental can create a new experience around fine jewelry, how consumer behavior is changing, and what new business models could mean for jewelers, suppliers, and customers. IN THIS EPISODE: • Why valuable jewelry can spend so much time sitting inside store safes • The opportunity Marissa Ann Kofer saw in the traditional jewelry business • The idea behind Borrow Luxury • How fine-jewelry rental can create another way for consumers to experience luxury • Why access versus ownership is becoming an interesting conversation in jewelry • How existing inventory could potentially reach new customers • What changing consumer behavior could mean for jewelry retailers • Why innovation in jewelry goes far beyond design and manufacturing • The challenges of introducing a new business model into an established industry • What entrepreneurs can learn from questioning the way an industry has always operated For independent jewelers, manufacturers, suppliers, and jewelry entrepreneurs, thi…

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