# Building A Timepiece Brand From Childhood Passion

Page: https://stenobird.com/podcast/bling-talks-insights-from-the-jewelers-world-6458189/building-a-timepiece-brand-from-childhood-passion
Text version: https://stenobird.com/podcast/bling-talks-insights-from-the-jewelers-world-6458189/building-a-timepiece-brand-from-childhood-passion.md
Podcast: [Bling Talks: Insights from the Jewelers’ World](https://stenobird.com/podcast/bling-talks-insights-from-the-jewelers-world-6458189)
Published: 2025-03-17T13:00:00+00:00
Episode link: https://bling-talks-jewelryboxai.captivate.fm/episode/building-a-timepiece-brand-from-childhood-passion
Audio file: https://podcasts.captivate.fm/media/71eaddaa-2173-4e53-aa10-0861311dbd89/Steven-Gagnon-MP3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/bling-talks-insights-from-the-jewelers-world-6458189/episodes/building-a-timepiece-brand-from-childhood-passion
Duration seconds: 2244

## Resource

This episode of Bling Talks is sponsored by Once Insurance! They offer simple, affordable jewelry insurance with a one-time payment for five years of coverage—no renewals, no hidden fees, and no appraisals needed . Perfect for jewelers and jewelry owners looking for hassle-free protection. Learn more at https://www.onceinsurance.com/ and see how they can help protect your valuables. Steven Gagnon, founder of EQUES Timepieces , talks about building a successful jewelry and watch brand in a competitive market. They discuss luxury marketing challenges, the power of storytelling, and the role of authenticity in brand growth. Steven shares insights on digital marketing, pop-up shops, AI-driven strategies, and the impact of social media. The conversation also explores community building, creative sales techniques, and overcoming obstacles like funding and failures in the luxury space. Inside This Episode: ✔️Luxury Branding & Storytelling – How authenticity drives engagement. ✔️E-Commerce vs. Retail – The effectiveness of pop-up shops & digital marketing. ✔️Social Media & Ads – Leveraging Instagram, Google Ads & AI-driven marketing. ✔️Community Building – Strengthening customer relationships for long-term success. ✔️Creative Sales Strategies – Unique techniques that boost revenue. ✔️Overcoming Challenges – Navigating limited funding, failures & persistence in luxury. Connect with Steven Gagnon & EQUES Timepieces: Website: https://equestp.com/ Instagram: https://www.instagram.com/eques_timepieces/ LinkedIn: https://www.linkedin.com/company/eques-timepieces/ Facebook: https://www.facebook.com/EQUESTP 👉 Ready to upgrade your social media game? Try JewelryBox.AI to streamline your content creation and boost engagement today! Helpful Links: Website: https:/…

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