# BEE 537 Reinventing Luxury Lambrusco: Myisha Moore on Building Saint Enzo Into a Modern Celebration Icon

Page: https://stenobird.com/podcast/black-entrepreneur-experience-486479/bee-537-reinventing-luxury-lambrusco-myisha-moore-on-building-saint-enzo-into-a-modern-celebration-icon
Text version: https://stenobird.com/podcast/black-entrepreneur-experience-486479/bee-537-reinventing-luxury-lambrusco-myisha-moore-on-building-saint-enzo-into-a-modern-celebration-icon.md
Podcast: [Black Entrepreneur Experience](https://stenobird.com/podcast/black-entrepreneur-experience-486479)
Published: 2026-02-25T11:30:00+00:00
Episode link: https://blackentrepreneurexperience.libsyn.com/bee-537-how-myisha-moore-built-saint-enzo-reinventing-lambrusco-as-modern-luxury
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/blackentrepreneurexperience/BEE_537_Reinventing_Luxury_Lambrusco__Myisha_Moore_on_Building_Saint_Enzo_Into_a_Modern_Celebration_Icon.mp3?dest-id=508964
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Duration seconds: 2259

## Resource

In this episode, we sit down with Myisha Moore, founder of Saint Enzo — a luxury modern Lambrusco designed to rival Champagne in quality and sophistication. Launched in August 2025, Saint Enzo's first release sold out within minutes online. Retailing at $80, the wine is produced entirely in Italy using 100% organic Lambrusco Grasparossa, with zero additives or cellar manipulation — challenging outdated perceptions of Lambrusco and restoring it to its historic prestige. Myisha, a brand management leader with experience across Nike, BlackRock, Ferrari, and Christian Louboutin, identified a white space in the wine and celebration market. Partnering with Armon Moore — a Creative Director with experience spanning Bentley, Bevel, and global luxury wine markets — the duo spent six years developing a product intentionally designed for modern connection and elevated celebration. In this conversation, we discuss: • Repositioning misunderstood categories as aspirational • From personal observation to market opportunity • Six years of vineyard visits and producer partnerships • The intersection of design, strategy, and luxury • Building a brand ecosystem rooted in joy and cultural relevance Saint Enzo is more than wine — it's a reframe of celebration itself. Subscribe, leave a review, and share this episode with someone who appreciates bold branding, luxury innovation, and visionary founders. #LuxuryWine #FounderStory #BrandStrategy #WineIndustry #Entrepreneurship saintenzo.com

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