# How to Show Up in ChatGPT and AI Search as a Local Dental Practice

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Text version: https://stenobird.com/podcast/bite-sized-dental-marketing-6377391/how-to-show-up-in-chatgpt-and-ai-search-as-a-local-dental-practice.md
Podcast: [Bite-Sized Dental Marketing](https://stenobird.com/podcast/bite-sized-dental-marketing-6377391)
Published: 2026-09-01T14:30:00+00:00
Episode link: https://rss.com/podcasts/bsdm/3112350
Audio file: https://content.rss.com/episodes/208855/3112350/bsdm/2026_09_01_12_40_56_2591436c-5c8d-461d-900a-a3aea87f8420.mp3
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Duration seconds: 1650

## Resource

Open ChatGPT, Claude, or Gemini, and ask which dentist near you is worth seeing. If your practice isn't in that short list, it isn't because the machine decided your competitor is the better clinician. It's because your competitor gave it something to work with and you didn't. That's the uncomfortable part of Answer Engine Optimization (AEO). Your chairside manner, your reputation around town, the twenty years you've spent getting good… None of it exists to an AI unless it's written down somewhere online. You're only as good as your ability to communicate, and AI is exposing exactly who has been coasting on word of mouth. Eric and Sara break down what AEO actually is, why it isn't just a new version of SEO, and the three signals AI is looking for before it will say your name out loud. Then they get into the part nobody talks about: how you'd even know if any of it is working. Here's what we get into: What Answer Engine Optimization (AEO) actually means Why AI runs a no-tolerance policy on your business information NAP consistency explained without the jargon, plus the tracking-number gotcha that makes practice owners panic for no reason Why claiming your directory profiles matters even if you never touch them again Why stale reviews are a signal too, just not the one you want. Why FAQ content on your service pages is the single most direct way to feed AI an answer. How to tell if it's working when there's no click to count #growth #newpateints #ai #reviews

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