# Why Your Favorite Brand Stopped Caring About You - Eric Ries, Author of The Lean Startup

Page: https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126/why-your-favorite-brand-stopped-caring-about-you-eric-ries-author-of-the-lean-startup
Text version: https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126/why-your-favorite-brand-stopped-caring-about-you-eric-ries-author-of-the-lean-startup.md
Podcast: [Beyond The Prompt - How to use AI in your company](https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126)
Published: 2026-05-27T05:00:00+00:00
Episode link: https://podcast.beyondtheprompt.ai/episodes/why-your-favorite-brand-stopped-caring-about-you-eric-ries-author-of-the-lean-startup-5zCW1G1s
Audio file: https://cdn.simplecast.com/media/audio/transcoded/f5e564c0-3ff3-4740-ae9e-712688ef3645/ae36839b-9cd0-412a-bb28-e78e6f7e43ce/episodes/audio/group/bbd2090c-5e87-4edc-8b9c-3d293f097de9/group-item/a84c4b19-77ad-43b6-88b6-1fdf8ab37226/128_default_tc.mp3?aid=rss_feed&feed=CIt_otUg
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Duration seconds: 3384

## Resource

Eric Ries, author of The Lean Startup and the newly released Incorruptible, joins Beyond the Prompt to argue that most founders misunderstand the most important decision they make: governance. As AI raises the stakes around power, trust, and control, Eric explains why companies drift from their original mission, why founders so often lose control of what they build, and why governance may be the highest leverage decision founders ignore.

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## Transcript

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