# Why AI Gets People Wrong: The Real Source of Insight with Anthropologist Mikkel B. Rasmussen

Page: https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126/why-ai-gets-people-wrong-the-real-source-of-insight-with-anthropologist-mikkel-b-rasmussen
Text version: https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126/why-ai-gets-people-wrong-the-real-source-of-insight-with-anthropologist-mikkel-b-rasmussen.md
Podcast: [Beyond The Prompt - How to use AI in your company](https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126)
Published: 2026-01-06T06:00:00+00:00
Episode link: https://podcast.beyondtheprompt.ai/episodes/why-ai-gets-people-wrong-the-real-source-of-insight-with-anthropologist-mikkel-b-rasmussen-T28Q89Md
Audio file: https://cdn.simplecast.com/audio/ae36839b-9cd0-412a-bb28-e78e6f7e43ce/episodes/c837f3f9-2107-4906-a7fb-085d9042996b/audio/9d7b3812-0b8a-4bce-a08a-df7ff65b7831/default_tc.mp3?aid=rss_feed&feed=CIt_otUg
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Duration seconds: 3382

## Resource

Mikkel B. Rasmussen, founder of the Human Activity Laboratory, joins Beyond the Prompt to explore what it really takes to understand people. Drawing on decades of applied anthropology, he shares why true insight requires surprise, struggle, and embodied experience. He also reveals how AI is already helping us get there. From LEGO to synthetic data, this episode is a masterclass in uncovering hidden assumptions and designing for real human behavior.

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## Transcript

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