# How Science Suggests You Change Your Organization - with Prosci’s Tim Creasey and Paul Gonzalez

Page: https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126/how-science-suggests-you-change-your-organization-with-prosci-s-tim-creasey-and-paul-gonzalez
Text version: https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126/how-science-suggests-you-change-your-organization-with-prosci-s-tim-creasey-and-paul-gonzalez.md
Podcast: [Beyond The Prompt - How to use AI in your company](https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126)
Published: 2025-11-11T06:00:00+00:00
Episode link: https://podcast.beyondtheprompt.ai/episodes/how-science-suggests-you-change-your-organization-with-proscis-tim-creasey-and-paul-gonzalez-y22lT5gG
Audio file: https://cdn.simplecast.com/audio/ae36839b-9cd0-412a-bb28-e78e6f7e43ce/episodes/f077ae78-7697-47fb-8925-59f06b1349ab/audio/b5243a79-4840-4012-a978-fdb033e3b404/default_tc.mp3?aid=rss_feed&feed=CIt_otUg
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Duration seconds: 3226

## Resource

What makes organizational change so hard and why does AI make it even harder? Tim Creasey and Paul Gonzalez from Prosci join Jeremy and Henrik to unpack what 30 years of research reveals about transformation at scale. From bold leadership to cultural resistance, they explain why change always comes down to people, and what it actually takes to make new behaviors stick.

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## Transcript

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