# 140: The B2B LinkedIn Playbook with Niall Ratcliffe

Page: https://stenobird.com/podcast/beyond-the-bio-6510511/140-the-b2b-linkedin-playbook-with-niall-ratcliffe
Text version: https://stenobird.com/podcast/beyond-the-bio-6510511/140-the-b2b-linkedin-playbook-with-niall-ratcliffe.md
Podcast: [Beyond The Bio](https://stenobird.com/podcast/beyond-the-bio-6510511)
Published: 2026-04-06T01:00:00+00:00
Episode link: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2682933
Audio file: https://content.rss.com/episodes/221219/2682933/beyond-the-bio-with-sophie-milliken/2026_04_02_13_09_46_31869cbc-f4bd-4b59-81d5-d03f973a5f4e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/beyond-the-bio-6510511/episodes/140-the-b2b-linkedin-playbook-with-niall-ratcliffe
Duration seconds: 1544

## Resource

This week on Beyond the Bio, I’m joined by Niall Ratcliffe, CEO of Noticed, one of the fastest growing B2B marketing agencies in the UK. Niall started the business with his brother in 2022 from a spare room with just £18. A couple of years later, they’re working with major organisations including the NHS, Jane App and SaleCycle, as well as brands like Ocean Beach and Dr Will’s. In this episode, we get into what’s working on LinkedIn right now and why it’s become one of the biggest opportunities in B2B. We talk about what’s changed on the platform, what the smartest companies are doing behind the scenes and why building trust is outperforming paid ads for many founders and leaders. Niall shares a practical view on how to use LinkedIn to generate real pipeline, not just likes and visibility. In this episode, we cover: What high performing B2B brands are doing differently Why you don’t need a huge following to make it work How to build trust that converts into real business The key things to focus on if you want to generate leads Connect with Niall: LinkedIn: linkedin.com/in/niall-ratcliffe Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie … Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

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## Transcript

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