# 132: Building a Personal Brand in a 9–5 with Urmi Hossain

Page: https://stenobird.com/podcast/beyond-the-bio-6510511/132-building-a-personal-brand-in-a-9-5-with-urmi-hossain
Text version: https://stenobird.com/podcast/beyond-the-bio-6510511/132-building-a-personal-brand-in-a-9-5-with-urmi-hossain.md
Podcast: [Beyond The Bio](https://stenobird.com/podcast/beyond-the-bio-6510511)
Published: 2026-02-09T02:00:00+00:00
Episode link: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2526931
Audio file: https://content.rss.com/episodes/221219/2526931/beyond-the-bio-with-sophie-milliken/2026_02_06_15_13_42_ff9be110-0091-4b2f-9a2b-8147c96aae97.mp3
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JSON: https://stenobird.com/v1/public/podcasts/beyond-the-bio-6510511/episodes/132-building-a-personal-brand-in-a-9-5-with-urmi-hossain
Duration seconds: 1205

## Resource

This week I’m joined by Urmi Hossain, self-published author and finance professional. We chat about building a personal brand alongside a full-time job, why personal branding really matters in the corporate world and the practical steps Urmi took to establish hers without burning out. Urmi also shares the impact of her book, common personal branding mistakes she sees time and time again, and why consistency - and embracing who you are - makes all the difference. Let’s get stuck in. Connect with Urmi: LinkedIn: https://www.linkedin.com/in/urmihossain/ YouTube: https://www.youtube.com/channel/UCZoiI0SGU0Xo9_lNjtLWtgg Urmi’s book: https://www.amazon.co.uk/Discovering-Your-Identity-Interracial-Struggle-ebook/dp/B0B75X14G7/ref=sr_1_1?crid=1394YNU0T5WNQ&dib=eyJ2IjoiMSJ9.WBDr7vahTz1jD5euIuVFO9muXeXhJ98lmXUCBDVfzjGvCeMcEPBJgTe6KbSh0KltrSYqdWmuU8LsbDeEUvcmd9ku5UDKbJUTpZ1sZFsC3PE.rOT85ZI4u24QtJmLn-wBc_8FPWyxmJkQ5zyGwv9v2UI&dib_tag=se&keywords=urmi+hossain&qid=1770389518&sprefix=urmi+hossain%2Caps%2C143&sr=8-1 Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie … Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

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## Transcript

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