# “Don’t Believe You Own BS!” - Behind the Scenes of the World Cup, TVNZ Deal & Steven Adams

Page: https://stenobird.com/podcast/between-two-beers-podcast-792534/don-t-believe-you-own-bs-behind-the-scenes-of-the-world-cup-tvnz-deal-steven-adams
Text version: https://stenobird.com/podcast/between-two-beers-podcast-792534/don-t-believe-you-own-bs-behind-the-scenes-of-the-world-cup-tvnz-deal-steven-adams.md
Podcast: [Between Two Beers Podcast](https://stenobird.com/podcast/between-two-beers-podcast-792534)
Published: 2026-05-27T21:37:04+00:00
Episode link: https://shows.acast.com/between-two-beers-podcast/episodes/6a175f258e49936118c5ed07
Audio file: https://sphinx.acast.com/p/open/s/6775cb68499663105e17ae63/e/6a175f258e49936118c5ed07/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/between-two-beers-podcast-792534/episodes/don-t-believe-you-own-bs-behind-the-scenes-of-the-world-cup-tvnz-deal-steven-adams
Duration seconds: 2505

## Resource

It’s been our biggest six months ever - landing on TVNZ+, heading to the World Cup, and sitting down with Steven Adams. Steve and Seamus sit down with business and mindset coach Di Foster to pull back the curtain on how it all actually came together, the chaos behind the scenes, and what it really takes to turn a podcast into a mainstream media brand. They break down the TVNZ deal, how they landed four World Cup sponsors at 100% conversion rate (and why that's actually a red flag), and the Steven Adams episode that had Seamus too nervous to speak for the first five minutes. Plus - the mindset that keeps it all in check. Because the most dangerous thing you can do when things are going this well is start believing your own BS. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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