# 252 - Designing Public-Facing Events That Actually Engage People

Page: https://stenobird.com/podcast/better-events-3725876/252-designing-public-facing-events-that-actually-engage-people
Text version: https://stenobird.com/podcast/better-events-3725876/252-designing-public-facing-events-that-actually-engage-people.md
Podcast: [Better Events](https://stenobird.com/podcast/better-events-3725876)
Published: 2026-04-22T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/better-events-podcast3/episodes/252---Designing-Public-Facing-Events-That-Actually-Engage-People-e3i7av5
Audio file: https://anchor.fm/s/108f39eb4/podcast/play/118778277/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-21%2F422498924-44100-2-ab00f2c6eb6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/better-events-3725876/episodes/252-designing-public-facing-events-that-actually-engage-people
Duration seconds: 2257

## Resource

In this episode, Logan sits down with guest co-host Ryan Criswell to explore the unique art of producing public-facing events — and what sets them apart from ticketed or corporate experiences. They dig into what meaningful engagement actually looks like when your audience didn't plan to be there, and how to measure success beyond a headcount. Plus, Ryan shares lessons from the public-facing world that any event producer can take back to their next project. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Learn More About Ryan: Website: www.cutestoryevents.com Instagram: www.instagram.com/cutestoryevents LinkedIn: https://www.linkedin.com/in/ryan-c-048216263/kedin.com%2Fin%2Fryan-c-048216263%2F Facebook: www.facebook.com/cutestoryevents Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6 Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

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## Transcript

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